“A STUDY OF BRAND PREFERENCE OF MOBILE PHONES” (An Empirical Study On Sanjivani’s Students)

MBA

The title is “A STUDY OF BRAND PREFERENCE OF MOBILE PHONES” (An Empirical Study on Sanjivani’s Students) The aim of this study is to find the “Mobile phone popularity study (a powerful study for Sanjivani students)” The growing number of social media networks and the large number of subscribers have made cell phones an important means of communication. Replacing mobile devices and updating them with the latest technology in portable products has been on the rise again. Mobile product popularity may be related to a variety of other factors such as age group, gender, And the price of the phones, the monthly family income, the purpose of the cell phone use, the brand logo or any more. Through this research, we can learn about the popularity of mobile phones and help increase sales of various mobile phone products. We want to find those phone calls that are not very popular among students at Sanjivani College. As mobile phones are an effective and easy way to communicate, they have a positive impact on our country's economy. This study could lead to a number of other findings for 16-24 year old users especially preferring 4G (LTE) feature on their phone, age group users 25-30 preferred touch feature on mobile phone while users aged age 40-40 prefer FM / Radio on phone there. It can be said that cheap mobile pricing products are purchased by users with a monthly family income of more than 50,000 so a separate promotional campaign is needed for these users. Users with low monthly family income to buy low-cost mobile phones and use them for longer periods of time. Therefore, to attract these customers, various offers and discounts should be used as a promotional product and for students of Sanjivani College what type of product to choose and which type of mobile phone will satisfy you where the full research needs to be based on that topic.

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