RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK

Management

The conceptual research entitled “Retail Atmospherics”, focusing on how atmospherics are critical to any form of retail business, the link between shopping behaviour and physical environmental factors. Physical environmental factors, for instance layout, internal, fittings, lightings, etc. This aims to study is mainly carried to analyse the effectiveness of existing mix of atmospheric cues based on the retailer the opinion of shoppers’. Thus the research is more needed one for the retailer to evaluate the retailer environment which increases stiffer competition among other retailers in the market. This is based in the Non Probability Sampling and Research adopted judgment Sampling Technique. The atmospherics stimulus such as examined the key components of retail atmospherics such as general interior and exterior variables, layout and design, point of purchase and decoration and finally human variables which are closely associated with shoppers’ in the retail environment and then it helps to analyzed the effectiveness of existing atmospherics cues in the super market then the research was consider satisfaction and expectations towards atmospheric elements purchase in order to find out the intention and increases of value among the shoppers.

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