Changing Trends Of Marketing During COVID-19

Suchitra Krishnamurthy

Changing Trends Of Marketing During COVID-19

October 2020

Vol-6, Issue-5

Paper ID: 12839

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Social Distancing Online Marketing Pandemic E-Commerce Information Technology

Abstract

Today we are facing war like situations which is even worse than world wars where the fighting ground was clear but now the fighting ground is our locality, market place and offices. As until now no medicine for COVID-19 came so SOCIAL DISTANCING is the only way out so ONLINE MARKETING has been proved as an immediate medicine to this pandemic. During immediate span of time there is tremendous increase in the online shopping transactions so increase in online shopping and marketing is seen as a recent trend in current scenario. As majority of buyers who are having internet facility and smart phones are preferring to purchase online rather than going to market and search for their products personally. So in this background a study was conducted involving responses from 51 buyers who have answered to online questionnaire framed to know their preferences and opinions regarding online purchasing before COVID-19 and during COVID-19 phase.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Suchitra Krishnamurthy	NSPS Government Post Graduate College Magaraha Mirzapur

How to Cite

Use the following formats to cite this article in your research.

APA Style

Krishnamurthy, Suchitra (2020). Changing Trends Of Marketing During COVID-19. International Journal of Advance Research and Innovative Ideas In Education, 6(5), 1316-1320.

MLA Style

Krishnamurthy, Suchitra. "Changing Trends Of Marketing During COVID-19." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 5, 2020, pp. 1316-1320.

IEEE Style

Suchitra Krishnamurthy, "Changing Trends Of Marketing During COVID-19," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 5, pp. 1316-1320, 2020.

Vancouver Style

Krishnamurthy Suchitra. Changing Trends Of Marketing During COVID-19. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(5):1316-1320.

Harvard Style

Krishnamurthy, Suchitra (2020) 'Changing Trends Of Marketing During COVID-19', International Journal of Advance Research and Innovative Ideas In Education, 6(5), pp. 1316-1320.

Chicago Style

Krishnamurthy, Suchitra. "Changing Trends Of Marketing During COVID-19." International Journal of Advance Research and Innovative Ideas In Education 6, no. 5 (2020): 1316-1320.

Turabian Style

Krishnamurthy, Suchitra. "Changing Trends Of Marketing During COVID-19." International Journal of Advance Research and Innovative Ideas In Education 6, no. 5 (2020): 1316-1320.