Changing Face of Marketing through  E-Marketing- A  Study

Mr.Sohel Raju Atar; Mr.Bhushan Balasaheb Dafal; Mr.Parikshit Sanjay Patil; Ms.Rutuja Jagdish Sonawane

Changing Face of Marketing through E-Marketing- A Study

April 2020

Vol-6, Issue-2

Paper ID: 11791

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

MBA Marketing

Keywords

Marketing Strategies Growth E-Marketing Changes

Abstract

Due to tremendous growth of technology in global world, internet plays a vital role in different areas of our life. It has impacted the world’s businesses as well. Marketing activity has also adopted to these changes gradually and has started using internet in their marketing strategies. This helps organizations to reach more and more people without much efforts. This can be termed as starting of e-marketing phase. E-marketing brings substantial business gains as it is cost effective, fast and flexible way to reach the global audience. E-marketing is changing the ways of marketing from where it started before e-marketing, in traditional marketing scope of reach was limited compared to E-marketing. This research provides information about what is E-Marketing, the ways of marketing, and how strategies for the same changed gradually and changing face of marketing through e-marketing. Study also includes growth of internet in India, as a factor for rise of E-marketing. It also covers changing from traditional to E-marketing strategies in view of Indian scenario.

License

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Author Information

#	Name	Institute / Affiliation
1	Mr.Sohel Raju Atar	Indira Global Business School
2	Mr.Bhushan Balasaheb Dafal	Indira College of Engineering and Management
3	Mr.Parikshit Sanjay Patil	Indira Global Business School
4	Ms.Rutuja Jagdish Sonawane	Indira Global Business School

How to Cite

Use the following formats to cite this article in your research.

APA Style

Atar, Mr.Sohel Raju, Dafal, Mr.Bhushan Balasaheb, Patil, Mr.Parikshit Sanjay, & Sonawane, Ms.Rutuja Jagdish (2020). Changing Face of Marketing through E-Marketing- A Study. International Journal of Advance Research and Innovative Ideas In Education, 6(2), 1688-1691.

MLA Style

Atar, Mr.Sohel Raju, et al. "Changing Face of Marketing through E-Marketing- A Study." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 2, 2020, pp. 1688-1691.

IEEE Style

Mr.Sohel Raju Atar, Mr.Bhushan Balasaheb Dafal, Mr.Parikshit Sanjay Patil, and Ms.Rutuja Jagdish Sonawane, "Changing Face of Marketing through E-Marketing- A Study," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 2, pp. 1688-1691, 2020.

Vancouver Style

Atar Mr.Sohel Raju, Dafal Mr.Bhushan Balasaheb, Patil Mr.Parikshit Sanjay, Sonawane Ms.Rutuja Jagdish. Changing Face of Marketing through E-Marketing- A Study. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(2):1688-1691.

Harvard Style

Atar, Mr.Sohel Raju, Dafal, Mr.Bhushan Balasaheb, Patil, Mr.Parikshit Sanjay, & Sonawane, Ms.Rutuja Jagdish (2020) 'Changing Face of Marketing through E-Marketing- A Study', International Journal of Advance Research and Innovative Ideas In Education, 6(2), pp. 1688-1691.

Chicago Style

Atar, Mr.Sohel Raju, et al. "Changing Face of Marketing through E-Marketing- A Study." International Journal of Advance Research and Innovative Ideas In Education 6, no. 2 (2020): 1688-1691.

Turabian Style

Atar, Mr.Sohel Raju, et al. "Changing Face of Marketing through E-Marketing- A Study." International Journal of Advance Research and Innovative Ideas In Education 6, no. 2 (2020): 1688-1691.