CONSUMER PREFERENCE TOWARDS NON-VEGETARIAN FAST-FOOD OUTLET IN AHMEDABAD

Marketing

There is an increasing trend seen in fast food category since previous years. Ahmedabad has become a hub of various corporate & the culture is being more modernized giving a greater edge to fast food service industry. Young people have grown up with various ethnic styles, but everyone is looking for new things. The objective is to monitor and analyse industry trends in Ahmedabad region, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. I have conducted the most comprehensive research on the fast food category within the consumer foodservice industry. I have used various statistical techniques like analyses like multiple regressions, chi square, t test etc. I have used 250 respondents of Ahmedabad city for the research study. Of the 250 respondents that are sampled 47 respondents don„t visit any of the NonVegetarian fast-food chain of restaurants. i.e. around 19% customer don„t have their preference towards NonVegetarian Fast-food outlet.

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