ATTITUDE TOWARDS ADVERTISING: A COMPARISON BETWEEN STUDENTS OF COLLEGE OF BUSINESS ADMINISTRATION IN POLYTECHNIC UNIVERSITY OF THE PHILIPPINES.

Business Management, Advertising, Marketing Management

The main purpose of this study is to determine attitude from the perspective of the students of the four departments of Business Administration (Marketing Management, Office Administration, Entrepreneurship and Human Resource Management) towards advertising. A quantitative approach by means of adopted 5-point Likert scale questionnaire based survey was conducted at Polytechnic University of the Philippines, under the College of Business Administration, with 337 copies, whereby 102 were students from the department of Marketing Management, 78 Office Administration students, 56 were from the department of Entrepreneurship and 101 students from Human Resource Management, were collected. Descriptive and inferential analyses were subsequently used. The data gathered in this study showed that there is no significant difference in attitudes and beliefs of the students, despite of different specializations towards advertising. This study also articulates the present view of the students in the said university about advertising.  

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