ITINERARY CHALLENGES OF SALESFORCE IN PRODUCT DISTRIBUTION AND DELIVERY IN NIGERIAN MARKET

Marketing

This is an empirical research study to examine the itinerary challenges of sales force in product distribution and delivery in Nigeria market. The researchers adopted descriptive survey research. Questionnaires were administered to 135 respondents chosen as a sample size and there was 100% rate of returns. Chi-square statistical tool was used to test the three hypotheses formulated for the research study. The researchers found that social economic characteristics of sales force have significant effect on product distribution and delivery; that there are no significant itinerary challenges faced by salesforce and that itinerary challenges faced by sales force and that itinerary challenges faced by salesforce and that itinerary challenges significantly affect product distribution and delivery. In view of these findings, researchers recommended that due to the level of competition among the products in the market, very agile and young sales person should be recruited and well recommended that due to the level of competition among the products in the market, very agile and young salesperson should be recruited and well recommended. Government at all levels, be proactive in enhancing effective and efficient product distribution through good road network.

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