A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO MARUTI SUZUKI PVT LIMITED CHENNAI

Marketing

Customer satisfaction is the focal point of most of the marketing strategies in the present context. In a buyer’s market where the customer is the Rex, business begins and ends with the customer. The customer is the kingpin of any economy that permits survival, growth, profitability, liquidity and the image of an organization. The main aim and objective of this study is to find out customer satisfaction of Maruti cars and to find out the satisfaction level regarding the opinion, attitude and perception of customers using Maruti vehicles. This study will help to get the knowledge of products and services of maruti Suzuki. This study is useful to know the consumer preference and their reasons to prefer and not to prefer maruti Suzuki. . The statistical tools used for this study are ,Percentage analysis, ANOVA ,Correlation analysis , Chisquare The data collected in this study is primary and secondary data. The primary data is collected through the mode of questionnaire. The sample size of the research is 100. The research gives information about the customers are satisfied with Maruti vehicles because of factors like availability of spares, services gives at service station , low maintenance cost and price of the vehicle is less when compared to other brands in the market. The present study made an attempt to understand the factors influencing buying decision of the customer. Most of the customers are satisfied with the Mileage of the car and they preferred Maruti Suzuki It is concluded that out of 100 respondents it is observed that 83 % of respondents are feeling that the overall performance of the Maruti vehicle is good and 17% of the respondents are feeling that the overall performance of the Maruti vehicle is excellent.

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