A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS UNIBIC COOKIES WITH REFERENCE TO MEKA ENTERPRISES

MARKETING

Today the business environment is rapidly changing. In this competitive environment the popular trend is also striving for maintaining its positions therefore it become essential for the companies that they should know about consumer’s preference & taste. Regarding a particular product it is of almost necessary to know the consumers satisfaction to the value offered by the company. In case of dissatisfactory result it is essential to ascertain whether the dissatisfaction is for entire product or part of it is and what value do the consumers expect from it. Consumer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a consumer’s expectation. Consumer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. This project was undertaken at Meka enterprises with the basic objectives, to know the perception of consumer for purchasing Unibic cookies, To find out the most preferred brands of cookies products, To find out the satisfaction level among the consumer regarding Unibic cookies, To find out the problems which Consumer are facing in using Unibic cookies. The project entitled “A study on consumer perception & satisfaction towards Unibic cookies with reference to Meka enterprises” was undertaken through primary survey of respondents. The data was collected from 100 respondents through questionnaire.

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