Specifying gender roles in decision making as a post marital individual

Management

It is often said that the life takes a topsy turvy turn once you get married. The study intends to find out reality behind the saying. The study intends to analyse the actuality and gender effectiveness while studying the spousal role in buying post marriage. The purpose of this study is to check that which partner contributes more while purchasing household and other things that are needs and wants of any human being. There are various sectors in which an individual requires to make decisions such as confectionery items, automobiles, investments, electronics etc. In such sectors the amount of contribution of couples are different according to their gender, knowledge, time, requirement etc. To conduct the research, we identified and collected the information from 150 respondents. The sampling technique was convenience sampling.

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