CONSTRAINTS AND CHALLENGES – A STUDY OF MERCHANDISERS IN GARMENT INDUSTRIES

management

In India the Tirupur District plays a competitive advantage towards the creation of textiles in the garment sector. The role of Merchandiser acts as the important factor in Garment industries. Merchandisers are the person who integrates the assessment of raw material fabric production and formal apparel production. Merchandising is a process or function for what to buy and how to buy for sale. Merchandising is part of marketing process where 4 P's are required to complete the process of marketing such as Product, Price, Place/distribution and Promotion The present study is conducted in tirupur garment industries about the constraints and challenges of the merchandisers in the tirupur city. This study helps to know the factors which influencing the problems faced by the merchandisers in the tirupur city. From this critical analysis the researcher had gained a lot of practical knowledge about the merchandiser’s challenging work in the garment industry by using the tools like Percentage Analysis and chi – square to interpret the results and the suggestions was given to the merchandisers to motivate in their career of the garment industries.

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