A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies
Abstract & Details
Research Area
Management Studies
Keywords
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Abstract
In the ever increasing competitive environment of India, the development and launch of new products has become an important competitive tool and it also demands efforts by all departments of organization to give synergetic results. In a crowded marketplace, there is greater need for differentiation, in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations. In certain industries like the FMCG industry, new product development has become critical to survival. New standards and multi-point competition are pushing FMCG companies to broaden their product lines and introduce new products such as multigrain Noodles, high number of nutrition in health food drink. But as many scholars mentioned, most of the new product fails at there launching stage so it need scientific application to investigate the effectiveness of launch strategy.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Kedarnath Rajeshwar Koyalkar | MIT-SOM |
| 2 | Dr. Sayalee Gankar | MIT-SOM |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Koyalkar, Kedarnath Rajeshwar & Gankar, Dr. Sayalee (2018). A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal of Advance Research and Innovative Ideas In Education, 4(3), 313-317.
MLA Style
Koyalkar, Kedarnath Rajeshwar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, 2018, pp. 313-317.
IEEE Style
Kedarnath Rajeshwar Koyalkar and Dr. Sayalee Gankar, "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies," International Journal of Advance Research and Innovative Ideas In Education, vol. 4, no. 3, pp. 313-317, 2018.
Vancouver Style
Koyalkar Kedarnath Rajeshwar, Gankar Dr. Sayalee. A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal of Advance Research and Innovative Ideas In Education. 2018;4(3):313-317.
Harvard Style
Koyalkar, Kedarnath Rajeshwar & Gankar, Dr. Sayalee (2018) 'A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies', International Journal of Advance Research and Innovative Ideas In Education, 4(3), pp. 313-317.
Chicago Style
Koyalkar, Kedarnath Rajeshwar and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 313-317.
Turabian Style
Koyalkar, Kedarnath Rajeshwar and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal of Advance Research and Innovative Ideas In Education 4, no. 3 (2018): 313-317.
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