The impact of electronic customer relationship management on consumers behavior
Abstract & Details
Research Area
Management studies
Keywords
electronics customer relationship management (E-CRM)
consumer behavior
Abstract
Electronics customer relationship management (E-CRM) is a business and marketing strategy that analyzes about consumer’s needs and behavior in order to create an effective relationship between an organization and its consumers. E-CRM is a combination of hardware and software, process, applications and commitment of management activities to develop high quality of customer service, and customer’s maintenance .However, the slight is known about how various activities may exert differentiated impact on organization the concerned. This paper’s focus is to discuss the positive and negative impacts of electronics customer relationship management (E-CRM), as a marketing strategy for an organization. The paper further explains the behavior of consumers toward organizations and the emergence of electronic commerce that brought a positive change towards business in a global market.
License
This work is licensed under a Creative
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr.G.Balamurugan | Department of management studies |
| 2 | V.Gopalakrishnan | Department of management studies |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Dr.G.Balamurugan & V.Gopalakrishnan (2017). The impact of electronic customer relationship management on consumers behavior. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 1336-1340.
MLA Style
Dr.G.Balamurugan, and V.Gopalakrishnan. "The impact of electronic customer relationship management on consumers behavior." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 1336-1340.
IEEE Style
Dr.G.Balamurugan and V.Gopalakrishnan, "The impact of electronic customer relationship management on consumers behavior," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 1336-1340, 2017.
Vancouver Style
Dr.G.Balamurugan, V.Gopalakrishnan. The impact of electronic customer relationship management on consumers behavior. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):1336-1340.
Harvard Style
Dr.G.Balamurugan & V.Gopalakrishnan (2017) 'The impact of electronic customer relationship management on consumers behavior', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 1336-1340.
Chicago Style
Dr.G.Balamurugan and V.Gopalakrishnan. "The impact of electronic customer relationship management on consumers behavior." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1336-1340.
Turabian Style
Dr.G.Balamurugan and V.Gopalakrishnan. "The impact of electronic customer relationship management on consumers behavior." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1336-1340.
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