ORGANIZED RETAILING IN INDIA : CHALLENGES AND OPPORTUNITIES

COMMERCE

ABSTRACT The journey of the retail sector in India has started long time ago through the Kirana stores. Indian retailing sector considered as one of the largest private sector in the economy, it is second to agriculture in terms of the market and employment. Indian retail industry accounting approximately 14 to 15 % of GDP and provides 8 % employment more than 40 million people. With 1.2 billion people, India is one of the fastest growing retail markets in the world and prime mover of an Indian economy. India is fifth largest retail destination. It offers huge potential for growth in coming years. India is becoming most favoured retail destination in the world. This paper intends the emergence of organized retailing in India. In the era of globalization economy changes rapidly in which retail sector also transforming from traditional to organized retailing. Due to changing in the scenario of world’s economy retail sector attracts the attention of scholars make some efforts relating to study of opportunities and challenges. Since efforts have been made in this paper to highlights the present status, challenges and opportunities of retail sector in India. Key words: Retailing, Consumer, Opportunities, Challenges.

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