A STUDY ON STUDENTS PREFERENCES AND USAGE OF ONLINE LEARNING PLATFORMS

Marketing

Online learning platforms have become an important part of modern education by providing flexible and accessible learning opportunities for students. With the rapid development of technology and the increasing use of the internet, education has gradually shifted from traditional classroom methods to digital learning environments. Online learning platforms such as Coursera, Udemy, edX, and Khan Academy allow learners to access educational resources anytime and anywhere. These platforms provide a wide range of courses, video lectures, assignments, quizzes, and certification programs that help students improve their knowledge and skills. This research focuses on several factors that influence trust in online learning platforms, such as quality of course content, qualified instructors, certification credibility, students’ reviews and ratings, data security, and user-friendly interface. The study also examines the satisfaction level of students regarding the effectiveness, flexibility, and reliability of online learning platforms.The study highlights that online learning platforms play a vital role in the modern education system by supporting continuous learning and skill development. They help students overcome geographical and time barriers and provide access to high-quality educational resources. However, to maintain and improve user trust, online learning platforms must focus on maintaining course quality, transparency, instructor credibility, and user satisfaction.

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