A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR

March 2026
Vol-12, Issue-2
Paper ID: 28189
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
COMMERCE
Keywords
Discounts Promotional Offers Consumer Buying Behaviour Seasonal Products Sales Promotion Consumer Preferences Marketing Strategies Purchase Decision Brand Perception Seasonal Demand.
Abstract
In today’s competitive market, businesses use various promotional strategies such as discounts, coupons, special offers, and seasonal sales to attract customers and increase product sales. Seasonal products, which are demanded only during specific periods such as festivals, summer, or winter, rely heavily on these promotional techniques to influence consumers’ purchasing decisions. The main purpose of this study is to analyze how discounts and promotional offers affect consumer preferences, purchasing frequency, and brand choices for seasonal products.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 M.SOWMIYA A.V.P COLLEGE OF ARTS AND SCIENCE
2 N. Deepa A.V.P COLLEGE OF ARTS AND SCIENCE

How to Cite

Use the following formats to cite this article in your research.

APA Style
M.SOWMIYA & Deepa, N. (2026). A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR. International Journal of Advance Research and Innovative Ideas In Education, 12(2), 514-517.
MLA Style
M.SOWMIYA, and N. Deepa. "A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, 2026, pp. 514-517.
IEEE Style
M.SOWMIYA and N. Deepa, "A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, pp. 514-517, 2026.
Vancouver Style
M.SOWMIYA, Deepa N.. A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(2):514-517.
Harvard Style
M.SOWMIYA & Deepa, N. (2026) 'A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR', International Journal of Advance Research and Innovative Ideas In Education, 12(2), pp. 514-517.
Chicago Style
M.SOWMIYA and N. Deepa. "A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 514-517.
Turabian Style
M.SOWMIYA and N. Deepa. "A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOUR." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 514-517.

Export Citation