TO  STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS

Varshini Priya. S; N.Deepa

TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS

March 2026

Vol-12, Issue-2

Paper ID: 28198

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Marketing

Keywords

Meme Marketing Digital Marketing Social Media Marketing Consumer Behavior Brand Awareness Brand Engagement Viral Marketing Youth Marketing Online Advertising Content Marketing Social Media Influence Purchase Intention.

Abstract

Meme marketing has become a popular strategy in digital marketing, especially for attracting younger consumers who actively use social media platforms. This study examines the role of meme marketing in influencing the attention and engagement of young consumers. Memes are humorous, relatable, and easily shareable content that helps brands communicate their messages in a creative and informal way. The main objective of this study is to understand how meme marketing affects the attitudes and purchasing behavior of younger audiences. The research also analyzes how meme-based advertisements help in increasing brand awareness and improving brand–consumer interaction. Data for the study were collected through surveys among young consumers and analyzed to understand their perception of meme marketing. The findings indicate that meme marketing is an effective promotional tool because it captures the interest of young consumers and encourages them to engage with brands on social media. The study concludes that meme marketing plays an important role in modern marketing strategies and helps businesses connect with younger audiences more effectively. In the current digital era, social media has become an important platform for marketing communication, especially among younger consumers. Meme marketing has emerged as a creative and effective strategy used by brands to attract and engage young audiences. Memes are humorous, relatable, and easily shareable forms of content that spread quickly across social media platforms such as Instagram, Facebook, and Twitter

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Varshini Priya. S	AVP College of Arts and Science
2	N.Deepa	AVP College of Arts and Science

How to Cite

Use the following formats to cite this article in your research.

APA Style

S, Varshini Priya. & N.Deepa (2026). TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS. International Journal of Advance Research and Innovative Ideas In Education, 12(2), 599-602.

MLA Style

S, Varshini Priya., and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, 2026, pp. 599-602.

IEEE Style

Varshini Priya. S and N.Deepa, "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 2, pp. 599-602, 2026.

Vancouver Style

S Varshini Priya., N.Deepa. TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(2):599-602.

Harvard Style

S, Varshini Priya. & N.Deepa (2026) 'TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS', International Journal of Advance Research and Innovative Ideas In Education, 12(2), pp. 599-602.

Chicago Style

S, Varshini Priya. and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 599-602.

Turabian Style

S, Varshini Priya. and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal of Advance Research and Innovative Ideas In Education 12, no. 2 (2026): 599-602.