FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS

Master of business administration

Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favourite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks.The study is useful to the marketer as they can manufacture a variety of buying programs that they consider as to be consumers. It can capable of also enhance their marketing strategy.

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