A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR
Abstract & Details
Research Area
Management Studies
Keywords
Deviant consumer behavior
Addictive behavior
Compulsive behavior
Impulsive behavior
ethical issues.
Abstract
In marketing consumer behavior play vital role. Many articles and journals published on marketing field. But most of the articles and journals taught about the positive side of the marketing and also explained the benefits of the marketing.Manufacturer, consumer and customer getting more benefits through the marketing. But at that same time marketing have negative side also. It is called as dark side of marketing. This study concentrates on dark side of marketing and consumer behavior. This study covers deviant consumer behavior, ethical issues in marketing, social responsibility in marketing. The aim of this study is to analyze the dark side of consumer behavior and to know what are the way its affect the life style and buying behavior of the consumer. This study is helpful to reduce the deviant consumer behavior in the society and also increase the social responsibility to consumer.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | D.MANIMEGALAI | Prince |
| 2 | S.SATHYA NAVEENA | Prince |
| 3 | L.SAEESWARI | Prince |
How to Cite
Use the following formats to cite this article in your research.
APA Style
D.MANIMEGALAI, NAVEENA, S.SATHYA, & L.SAEESWARI (2017). A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal of Advance Research and Innovative Ideas In Education, 3(4), 2689-2698.
MLA Style
D.MANIMEGALAI, et al. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, 2017, pp. 2689-2698.
IEEE Style
D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI, "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 4, pp. 2689-2698, 2017.
Vancouver Style
D.MANIMEGALAI, NAVEENA S.SATHYA, L.SAEESWARI. A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(4):2689-2698.
Harvard Style
D.MANIMEGALAI, NAVEENA, S.SATHYA, & L.SAEESWARI (2017) 'A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR', International Journal of Advance Research and Innovative Ideas In Education, 3(4), pp. 2689-2698.
Chicago Style
D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 2689-2698.
Turabian Style
D.MANIMEGALAI, S.SATHYA NAVEENA, and L.SAEESWARI. "A STUDY ON DARK SIDE OF CONSUMER BEHAVIOR." International Journal of Advance Research and Innovative Ideas In Education 3, no. 4 (2017): 2689-2698.
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