Corporate Social Responsibility in Rural Development Sector: An Introduction

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ABSTRACT This paper is on Corporate Social Responsibility (CSR) practices particularly in the context of rural development. This paper examines the relationship between CSR and corporate initiative taken by companies for rural development.CSR initiatives have taken for development of rural areas and what is the business strategy for implementation of corporate initiatives of corporate social responsibility. It evaluates impacts of CSR actions on the socio and economic development of rural people. For this purpose, some issues from rural area have been selected to study their CSR practices in the context of rural development. The methodology of the present study relied on the web-based research, review of print literature and visit to the selected sites to witness CSR practice. The paper concludes that social responsibility is regarded as an important business issue of Indian companies irrespective of size, sector, and business goal. Therefore, CSR actions have positive impacts not only on development of rural community but also in their business. Key Words: Corporate Social Responsibility (CSR), Rural Development, Rural Participants.

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