EMPIRICAL ANALYSIS OF E-BANKING IN INDIA

COMMERCE AND MANAGEMENT

ABSTRACT Under the impact of banking sector reforms, the Indian banking has transformed to a dynamic entity. This transformation has been largely brought about by a combination of factors, such as deregulation, liberalization, competition and technological advancements. The most significant among these factors is advancement in ICT. Application of the internet to banking has created an important channel available to customers for quick, correct and efficient service, at any time. Indian Banks are using E-channel to deliver their services to its customers. Lower delivering cost, increasing sales and safe and convenience to customers. Delivering services through internet channel is fundamental difference from other channels like branch banking, Internet banking, Telephone banking, ATMs (automated teller machines) and Printing pass book machine. The objectives of paper is to study evolution of E-banking, E-Banking services offered by Indian banks, progress of E- banking and challenges face by Indian banks. The study is secondary based and analytical in nature. The study concluded that more and more customer will use E banking services offered by Indian banks.

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