MUTUAL FUND INDUSTRY OF INDIA IN PRESENT SCENERIO

Commerce

The Fluctuations and uncertainty in the stock markets is a global phenomenon. The ever changing stock markets across the globe have always fuelled jitters among the investors, particularly among the small and medium investors. As a result of this, Mutual fund has emerged as a potential investment option for various categories of investors. Past studies and reports of the fund houses have clearly shown the upward movement in the growth trend of Indian mutual fund industry. A large number of schemes have been launched by the fund houses to cater the need of investors. The Present study focus on the rising investments Trends in Mutual Fund industry in India. Study reveals that a no. of companies are working in Mutual Fund industry in India in present time and Assets under Management (investments) of these Mutual Funds industry is rapidly increasing. The research depicts investments flows in various categories like Equity, Debt.ETF etc. Helped by growing interest from retail investors and aggressive buying of stocks, the mutual fund industry grew at a rapid pace in 2016 with the addition of almost Rs 4 lakh crores, or 28%, to its asset base and is looking to cross Rs 20 lakh crore-mark in the beginning of 2017 Mutual fund industry had already attained a record asset under management (AUM) of Rs 16.5 lakh crores in November 2016. The data used for this study is secondary data and collected from various sources like various Research papers, journals, Newspaper articles and database of AMFI, SEBI. In the end of study, we concludes with that Mutual fund sectors are one of the fastest growing sectors in Indian economy that have potential for sustained future growth. The innovative marketing strategies of mutual fund companies in India are influencing the retail investors to invest their surplus funds in different types of schemes.

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