Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India
Abstract & Details
Research Area
information and communication technology
Keywords
Information and communication Technology
banking industry
service quality and customer satisfaction
Abstract
The article relates to knowing Information Communication Technology (ICT) impact on banking services, which helps to deep understanding of ICT applications in various banking solutions and influence the customer towards banking services and enhance the customer satisfaction. Here various literatures are reviewed to understand ICT applications in different banking services. In this context, the study examined consumer behaviour of ICT applications in banking services with respect to service quality and customer satisfaction by using a convenient sampling method with a structured questionnaire. The results of the study indicate that ICT infrastructure plays a key role in productivity and growth in the banking industry.
License
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Ramesh babu purimitla | Sri venkateswara university |
| 2 | Prof.S. Durga Rao | Sri venkateswara university |
How to Cite
Use the following formats to cite this article in your research.
APA Style
purimitla, Ramesh babu & Rao, Prof.S. Durga (2017). Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India. International Journal of Advance Research and Innovative Ideas In Education, 3(2), 4632-4640.
MLA Style
purimitla, Ramesh babu, and Prof.S. Durga Rao. "Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, 2017, pp. 4632-4640.
IEEE Style
Ramesh babu purimitla and Prof.S. Durga Rao, "Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, pp. 4632-4640, 2017.
Vancouver Style
purimitla Ramesh babu, Rao Prof.S. Durga. Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(2):4632-4640.
Harvard Style
purimitla, Ramesh babu & Rao, Prof.S. Durga (2017) 'Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India', International Journal of Advance Research and Innovative Ideas In Education, 3(2), pp. 4632-4640.
Chicago Style
purimitla, Ramesh babu and Prof.S. Durga Rao. "Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 4632-4640.
Turabian Style
purimitla, Ramesh babu and Prof.S. Durga Rao. "Effect of Information and Communication Technology (ICT) on Consumer Behaviour in Banking Services in India." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 4632-4640.
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