A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY

March 2017
Vol-3, Issue-2
Paper ID: 4099
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
COMMERCE
Keywords
customer awareness customer satisfaction attract the products
Abstract
The insight will help the manufactures to adopt new strategies which would help not only to attract new customer but also the maintain the loyalty of the existing customer, as in the present competitive scenario the consumer are prepared to choose their right product not only based on their needs but However there is high growth tendency for goods it faces some difficulties in achieving their destination. Hence the purpose of this study is to identify the force that influence on consumer shopping pattern particularly in Coimbatore. t also on the basic of personal interest shown by the manufactures on them T he techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 PAVITHRA.K SRIKRISHNA ARTS AND SCIENCE COLLEGE
2 priyadharshini.R SRIKRISHNA ARTS AND SCIENCE COLLEGE
3 Rejina.A.A SRIKRISHNA ARTS AND SCIENCE COLLEGE
4 Ashreeth Hebbar.K.S SRIKRISHNA ARTS AND SCIENCE COLLEGE
5 Krishnamoorthy.R SRIKRISHNA ARTS AND SCIENCE COLLEGE
6 Acholla Francesca Ollo SRIKRISHNA ARTS AND SCIENCE COLLEGE
7 Obidiaso grace.I SRIKRISHNA ARTS AND SCIENCE COLLEGE

How to Cite

Use the following formats to cite this article in your research.

APA Style
PAVITHRA.K, priyadharshini.R, Rejina.A.A, Hebbar.K.S, Ashreeth, Krishnamoorthy.R, Ollo, Acholla Francesca, & grace.I, Obidiaso (2017). A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY. International Journal of Advance Research and Innovative Ideas In Education, 3(2), 1273-1288.
MLA Style
PAVITHRA.K, et al. "A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, 2017, pp. 1273-1288.
IEEE Style
PAVITHRA.K, priyadharshini.R, Rejina.A.A, Ashreeth Hebbar.K.S, Krishnamoorthy.R, Acholla Francesca Ollo, and Obidiaso grace.I, "A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 2, pp. 1273-1288, 2017.
Vancouver Style
PAVITHRA.K, priyadharshini.R, Rejina.A.A, Hebbar.K.S Ashreeth, Krishnamoorthy.R, Ollo Acholla Francesca, et al. A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(2):1273-1288.
Harvard Style
PAVITHRA.K, priyadharshini.R, Rejina.A.A, Hebbar.K.S, Ashreeth, Krishnamoorthy.R, Ollo, Acholla Francesca, & grace.I, Obidiaso (2017) 'A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY', International Journal of Advance Research and Innovative Ideas In Education, 3(2), pp. 1273-1288.
Chicago Style
PAVITHRA.K, et al. "A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 1273-1288.
Turabian Style
PAVITHRA.K, et al. "A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS WITH SPECIALISED PREFERENCE TO COIMBATORE CITY." International Journal of Advance Research and Innovative Ideas In Education 3, no. 2 (2017): 1273-1288.

Export Citation