Marketing Management of Public Sector Enterprises: A Study of BCCL in India

Md Suhail Ahmad

Marketing Management of Public Sector Enterprises: A Study of BCCL in India

March 2017

Vol-3, Issue-1

Paper ID: 3985

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Management

Keywords

Marketing BCCL Coal field Customer Relationship Public Undertaking

Abstract

Bharat Coking Coal Limited (BCCL) is a subsidiary of Coal India Limited with its headquarters in Dhanbad, India. It was incorporated in January, 1972 to operate coking coal mines (214 in number) operating in the Jharia and Raniganj Coalfields and was taken over by the Government of India on 16 October 1971. The company operates 81 coal mines which include 40 underground, 18 opencast and 23 mixed mines as on April 2010. The company also runs 6 coking coal washeries, two non-coking coal washeries, one captive power plant (20 MW), and five by-product coke plants. The mines are grouped into 13 areas for administration purposes. This paper studies the marketing management of Bharat Coking Coal Limited.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Md Suhail Ahmad	Magadh University Bodhgaya, Bihar, India

How to Cite

Use the following formats to cite this article in your research.

APA Style

Ahmad, Md Suhail (2017). Marketing Management of Public Sector Enterprises: A Study of BCCL in India. International Journal of Advance Research and Innovative Ideas In Education, 3(1), 1817-1820.

MLA Style

Ahmad, Md Suhail. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 1, 2017, pp. 1817-1820.

IEEE Style

Md Suhail Ahmad, "Marketing Management of Public Sector Enterprises: A Study of BCCL in India," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 1, pp. 1817-1820, 2017.

Vancouver Style

Ahmad Md Suhail. Marketing Management of Public Sector Enterprises: A Study of BCCL in India. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(1):1817-1820.

Harvard Style

Ahmad, Md Suhail (2017) 'Marketing Management of Public Sector Enterprises: A Study of BCCL in India', International Journal of Advance Research and Innovative Ideas In Education, 3(1), pp. 1817-1820.

Chicago Style

Ahmad, Md Suhail. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal of Advance Research and Innovative Ideas In Education 3, no. 1 (2017): 1817-1820.

Turabian Style

Ahmad, Md Suhail. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal of Advance Research and Innovative Ideas In Education 3, no. 1 (2017): 1817-1820.