A STUDY ON BRAND PREFERENCE OF HOME UPS IN SIVAKASI

Commerce

Electricity has been part of our lives. It has brought many things that surely have made many wonders and life would see so hard without it. Electricity is the most importance discovery of modern science our present age can be called the age of electricity. Life becomes in possible if we avoid electricity from or everyday life. Presently people of Tamilnadu facing heavy electricity shortage problem and also majority of the consumers realize the alternative source of electricity. Finally they find UPS is the greatest alternative source of electricity power, once again the same type a problem take place here also because so many brands of UPS are available in market. In this context, the researcher attempt to study the brand preference of Home UPS and the purchasing attitude of the consumer may varied according to different UPS brands.

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