AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS
Abstract & Details
Research Area
Management
Keywords
-
Abstract
Sothern Rajasthan bears a great importance to hospitality industry of India as there are many world renowned hotels which are contributing to the Indian economy. Indians are famous for their hospitality and their behaviour with the guests. The proposed research study will define how the hotels of Southern Rajasthan are building relationship with their customers and what all measures they are using for retaining customers. This study will help in knowing the customers preference, brand image and patronage. The proposed research will also define the role of information and mobile technology in building customer relationship.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Farheen | MLS University |
| 2 | Prof. Karunesh Saxena | MLS University, Udaipur |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Farheen & Saxena, Prof. Karunesh (2016). AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS. International Journal of Advance Research and Innovative Ideas In Education, 2(4), 1187-1193.
MLA Style
Farheen, and Prof. Karunesh Saxena. "AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, 2016, pp. 1187-1193.
IEEE Style
Farheen and Prof. Karunesh Saxena, "AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, pp. 1187-1193, 2016.
Vancouver Style
Farheen, Saxena Prof. Karunesh. AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(4):1187-1193.
Harvard Style
Farheen & Saxena, Prof. Karunesh (2016) 'AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS', International Journal of Advance Research and Innovative Ideas In Education, 2(4), pp. 1187-1193.
Chicago Style
Farheen and Prof. Karunesh Saxena. "AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 1187-1193.
Turabian Style
Farheen and Prof. Karunesh Saxena. "AN EMPIRICAL ANALYSIS OF MANAGERS PERCEPTIONS ON CRM PRACTICES OF HOTELS." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 1187-1193.
Related Research
BALANCING AUTHORITY AND EMPATHY: A PHENOMENOLOGICAL STUDY OF PUBLIC SCHOOL TEACHERS IN HANDLING STUDENT DISCIPLINE
PDF Unavailable
SCHOOL GOVERNANCE PRACTICES AND CULTURE AS PREDICTORS OF TEACHER ENGAGEMENT IN PUBLIC SECONDARY SCHOOLS
PDF Unavailable
INFLUENCE OF FINANCIAL WELL-BEING OF TEACHERS ON JOB SATISFACTION AND WORK PERFORMANCE
PDF Unavailable