MEASURING - EMPLOYEE ENGAGEMENT – CASE STUDY OF A SPORTS RETAILER

Management

The Indian Sports retailing industry is growing very rapidly,however, one of the biggest challenges the sports retail sector is facing is too many people leaving the job too fast. With disposable incomes rising of Indians and retail sector opening shops and malls everywhere to cater to the growing needs , the retail staff have multiple opportunities within a city and outside it causing huge turnover among the retail staff from entry level to seniors posts. For organization to be successful at competing for new talent and retaining employees, they have to know what workers want, what keeps them happy, and what makes them stay. The present paper is based on empirical work. An experimental survey on employees of a sports retailer were carried out and were evaluated on seven sub scales viz: measuring hygiene factors, policy factors, motivational factors, people factors, self related factors, manager related factors, organization related factors. Data analysis was done on various independent parameters such as gender, age, marital status, work experience with the above mentioned - engagement factors. The objective of the study is to measure engagement level, investigate the factors which contribute to the retention of staff and to understand the major challenges in retaining the staff in retail workplaces.The results showed positive connection between conducive work environment and engaged workforce.

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