A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES
Abstract & Details
Research Area
MANAGEMENT
Keywords
Organized Retail
Loyalty
Perception
Demographics
Abstract
The organized retail Industry has witnessed a tremendous growth across the globe. In India, the revolution of organized retailing has been noticed as the people are changing their choice to move from kirana stores to organized retail store formats like department stores, super markets, hyper markets, discount stores, specialty stores, malls etc. Hence, the organized retail industry has a huge potential due to this changing scenario in India.
This study is mainly focused on analyzing the demographic profile of customers preferring organized retail stores for purchasing variety of goods. The research tires to investigate the perceived loyalty of the customers towards the preferred organized retail store. Further, this research also addresses various demographic variables like age, income, gender, marital status, occupation and its relation with perceived loyalty of customers towards organized retail stores.
License
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Ms. Pratima Shukla | R.B.INSTITUTE OF MANAGEMENT STUDIES |
| 2 | Dr. Kishor Barad | Shanti Business School (SBS), Ahmedabad. |
| 3 | Dr. Subodh Kumar Nalwaya | Mewar University, Chittorgarh (RAJ.) |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Shukla, Ms. Pratima, Barad, Dr. Kishor, & Nalwaya, Dr. Subodh Kumar (2016). A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES. International Journal of Advance Research and Innovative Ideas In Education, 2(4), 118-126.
MLA Style
Shukla, Ms. Pratima, et al. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, 2016, pp. 118-126.
IEEE Style
Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya, "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 4, pp. 118-126, 2016.
Vancouver Style
Shukla Ms. Pratima, Barad Dr. Kishor, Nalwaya Dr. Subodh Kumar. A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(4):118-126.
Harvard Style
Shukla, Ms. Pratima, Barad, Dr. Kishor, & Nalwaya, Dr. Subodh Kumar (2016) 'A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES', International Journal of Advance Research and Innovative Ideas In Education, 2(4), pp. 118-126.
Chicago Style
Shukla, Ms. Pratima, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 118-126.
Turabian Style
Shukla, Ms. Pratima, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal of Advance Research and Innovative Ideas In Education 2, no. 4 (2016): 118-126.
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