Factors Influencing the Adoption of Bio-Plastics among Consumers

Management

The increasing environmental concerns associated with conventional petroleum-based plastics have accelerated interest in sustainable alternatives such as bio-plastics. Bio-plastics, derived from renewable biomass sources and often biodegradable in nature, are considered a promising solution to reduce plastic waste and carbon emissions. However, consumer adoption remains uneven due to various economic, psychological, and informational barriers. The present study examines the factors influencing the adoption of bio-plastics among consumers using factor analysis as the primary statistical tool. Data will be collected from consumers through a structured questionnaire to identify the underlying dimensions affecting purchase intention and usage behaviour. Variables such as environmental awareness, perceived quality, price sensitivity, product availability, social influence, and trust in eco-labels are expected to play significant roles. The findings will help manufacturers, marketers, and policymakers understand consumer preferences and develop strategies to enhance the acceptance and market penetration of bio-plastic products in emerging and developed markets alike.

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