Role of CSR and Benefits on Employee Performance Across Generations and Genders

Management

The banking sector in Bangladesh is undergoing rapid expansion and is employing diversified workforce across genders and generations. This necessitates an understanding of how various employee groups react to organizational reward schemes. The aim of the current study is to analyze the impact of financial and non-financial benefits on employee performance. It also analyzes how gender and generational changes play a moderating factor between employee benefits including non-financial benefits and CSR initiatives and their job performance. The study utilized a quantitative approach, under which a structured questionnaire has been distributed among staffs of the private commercial banks. Data collected from 204 respondents has been analyzed using structural equation modeling techniques. Both measurement and structural model have been assessed using SmartPLS4. The results showed that the salary and benefits, non-financial benefits and corporate social responsibility all have significant impact on employee performance. It also revealed that changes in generation of employees didn’t play a significant moderating role. Moreover, gender based multigroup analysis indicated variation in non-financial benefits between male and female employees. The results has significant insight for HR professionals and organizations policy maker to design an appropriate payment policy for the employees.

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