A Study on Factors Affecting Purchase Behavior of FMCG Consumers

January 2026
Vol-12, Issue-1
Paper ID: 28024
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Commerce
Keywords
Purchase Behavior FMCG Marketers Consumer promotional stimuli
Abstract
This study looks into the purchasing habits of customers in the Fast-Moving Consumer Goods (FMCG) industry. The study investigates how demographics, promotional techniques, and product features influence consumer decisions. A survey of 447 FMCG customers was conducted, and the results were analyzed using descriptive statistics, mean, and z-Test. According to the study, price, quality judgments, and promotional stimuli all have a substantial impact on purchasing behavior. The z-test shows that there exists no significant difference in purchasing behavior between male and female. The study offers recommendations to FMCG marketers to create strategies that increase repeat purchases and foster strong brand ties.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Sujata Basotra Garg Sri Vaishnav School of Commerce, Sri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
2 Dr. Rishu Roy Sri Vaishnav School of Commerce, Sri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

How to Cite

Use the following formats to cite this article in your research.

APA Style
Garg, Sujata Basotra & Roy, Dr. Rishu (2026). A Study on Factors Affecting Purchase Behavior of FMCG Consumers. International Journal of Advance Research and Innovative Ideas In Education, 12(1), 732-737.
MLA Style
Garg, Sujata Basotra, and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 1, 2026, pp. 732-737.
IEEE Style
Sujata Basotra Garg and Dr. Rishu Roy, "A Study on Factors Affecting Purchase Behavior of FMCG Consumers," International Journal of Advance Research and Innovative Ideas In Education, vol. 12, no. 1, pp. 732-737, 2026.
Vancouver Style
Garg Sujata Basotra, Roy Dr. Rishu. A Study on Factors Affecting Purchase Behavior of FMCG Consumers. International Journal of Advance Research and Innovative Ideas In Education. 2026;12(1):732-737.
Harvard Style
Garg, Sujata Basotra & Roy, Dr. Rishu (2026) 'A Study on Factors Affecting Purchase Behavior of FMCG Consumers', International Journal of Advance Research and Innovative Ideas In Education, 12(1), pp. 732-737.
Chicago Style
Garg, Sujata Basotra and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal of Advance Research and Innovative Ideas In Education 12, no. 1 (2026): 732-737.
Turabian Style
Garg, Sujata Basotra and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal of Advance Research and Innovative Ideas In Education 12, no. 1 (2026): 732-737.

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