FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING

Dr. Pooja Gulati; Ms. Kirti Wadhwa

FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING

November 2025

Vol-11, Issue-1

Paper ID: 27733

ISSN: 2395-4396

Downloads: 0

Abstract & Details

Research Area

Commerce

Keywords

Spiritual marketing consumerbehaviour authenticity conscious capitalism materialism ethical branding value-based marketing.

Abstract

In an era characterized by consumer fatigue, emotional detachment, and the commodification of values, spirituality has emerged as a transformative dimension of marketing practice. Spiritual marketing represents a paradigmatic shift from materialistic consumption to mindful engagement with brands that embody deeper meanings, ethical values, and holistic well-being. This paper explores the theoretical foundations of spiritual marketing, tracing its evolution from traditional materialistic marketing frameworks to contemporary models emphasizing mindfulness, authenticity, and inner transformation. Drawing from theories of consumer behavior, humanistic psychology, and value-based marketing, the study examines how spirituality influences consumer–brand relationships and contributes to the creation of meaningful consumption experiences. The paper concludes by proposing an integrative framework that situates spiritual marketing within the broader discourse of conscious capitalism and sustainable branding.

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Dr. Pooja Gulati	Gita Vidya Mandir Girls College, Sonipat
2	Ms. Kirti Wadhwa	Geeta Institute of Law

How to Cite

Use the following formats to cite this article in your research.

APA Style

Gulati, Dr. Pooja & Wadhwa, Ms. Kirti (2025). FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING. International Journal of Advance Research and Innovative Ideas In Education, 11(1), 1746-1750.

MLA Style

Gulati, Dr. Pooja, and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, 2025, pp. 1746-1750.

IEEE Style

Dr. Pooja Gulati and Ms. Kirti Wadhwa, "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, pp. 1746-1750, 2025.

Vancouver Style

Gulati Dr. Pooja, Wadhwa Ms. Kirti. FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(1):1746-1750.

Harvard Style

Gulati, Dr. Pooja & Wadhwa, Ms. Kirti (2025) 'FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING', International Journal of Advance Research and Innovative Ideas In Education, 11(1), pp. 1746-1750.

Chicago Style

Gulati, Dr. Pooja and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 1746-1750.

Turabian Style

Gulati, Dr. Pooja and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 1746-1750.