DIGITAL LITERACY AND HEALTH AWARENESS AMONG RURAL AREA POPULATIONS: CHALLENGES AND OPPORTUNITIES IN MUZAFFARNAGAR

Management

Digital literacy and health awareness are crucial components of modern public health systems, especially in rural regions where limited healthcare infrastructure hinders equitable service delivery. This study investigates the relationship between digital literacy and health awareness among the rural population of Muzaffarnagar district, Uttar Pradesh, focusing on the opportunities and challenges for digital transformation in healthcare. A mixed-method descriptive research design was employed, combining surveys and interviews with a sample of 300 respondents across nine development blocks. The study utilized statistical tools, including chi-square and t-tests, to assess the association between digital literacy levels and health awareness outcomes. The findings indicate a strong positive correlation between digital literacy and access to digital health information. However, infrastructural constraints, affordability, and low female participation in digital platforms remain major challenges. This research concludes that enhancing digital literacy programs, strengthening connectivity, and promoting gender-inclusive training are essential for realizing digital health equity in rural Muzaffarnagar.

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