Nurturing the Future: Baby Care Products in the Vision of Viksit Bharat 2047

Management

The present study examines the relationship between demographic variables and consumer preferences for baby care product categories within the framework of Viksit Bharat 2047. A sample of 100 respondents from Haryana was selected through primary data collection methods, including structured questionnaires and surveys. Quantitative techniques such as frequency analysis and Chi-square tests were applied, complemented by qualitative insights from focus group discussions and secondary sources of literature. The findings indicate an increasing inclination towards natural, chemical-free, and eco-friendly baby care products, with safety certifications and brand reputation emerging as key determinants of consumer choice. Demographic factors such as age, marital status, and educational qualifications significantly influence these preferences, emphasizing the need for targeted marketing strategies. The study further highlights the expanding role of digital platforms in shaping product access and consumer awareness. Nevertheless, gaps in regulation and quality control remain notable challenges. To realize the aspirations of Viksit Bharat 2047, it is essential for manufacturers, policymakers, and marketers to collaborate in ensuring the availability of safe, high-quality, and sustainable baby care solutions for future generations in India.

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