Digital Entrepreneurship for Green Growth: Evaluating the Role of Eco-Innovation in New Venture Sustainability in Emerging Economies

Management and Commerce

This study explores the critical intersection between digital entrepreneurship and environmental sustainability through the lens of eco-innovation in emerging economies. As global challenges related to climate change and resource scarcity intensify, new ventures are compelled to adopt innovative digital solutions that align profitability with ecological responsibility. The research aims to evaluate how eco-innovation, enabled by digital tools and platforms, contributes to the long-term viability and sustainable growth of startups in resource-constrained environments. Employing a mixed-methods approach, the study integrates survey data from entrepreneurs with case analyses of green tech startups to identify key success factors, barriers, and policy gaps. Findings are expected to highlight the transformative role of digitalization in promoting environmentally responsible business models while enhancing market competitiveness. By grounding the discussion in current developmental priorities, the study contributes valuable insights to policymakers, investors, and enterprise leaders seeking to foster green, inclusive, and resilient economic ecosystems in the Global South.

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