ANALYSIS OF CUSTOMER FEEDBACK ON FOOD AND BEVERAGE SERVICE IN RP HOTELS

commerce

This study explores customer feedback on food and beverage services at R.P. Lakshmi Hotels to understand the factors influencing guest satisfaction. Using a descriptive research design, both qualitative and quantitative data were collected through surveys and reviews. Key areas examined include food quality, service speed, staff behavior, menu variety, and ambiance. Findings reveal that taste and menu variety are major drivers of satisfaction, while delays in service and limited options contribute to negative experiences. Statistical tools like percentage analysis, chi-square tests, and ANOVA were applied to interpret the data. The study offers actionable recommendations to enhance service quality, such as expanding menu options, improving service efficiency, and implementing loyalty programs to boost customer retention and satisfaction.

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