“A STUDY ON THE CHALLENGES FACED IN IDENTIFYING POTENTIAL ADVISOR FOR ICICI PRUDENTIAL WITH REFERENCE TO COIMBATORE”

Commerce

Time was if you wanted to buy a life of insurance policy, you called a life insurance corporation agent referred to you by a friend or a relative. Things have changed now. These days, we don’t have to go in search of an agent. The entry of private players in to the Indian insurance industry has seen a veritable explosion of products that offer customers a much richer menu of options. New products, innovative distribution, and better use of technology are helping the new brand of private life insurers take the market share of monopolists of yesterday. As of now ICICI prudential is the number one private player in the life insurance sector in India. At present the company has three types of distribution channel which are tied-up channel, alternative distribution channel, and through the private insurance brokers. This study will help ICICI pru life to select a person with some certain feature like a person who has got good market contact and person with a good energy level and to motivate different people in different ways; this will help them to increase the sales and to achieve better performance in tied-up channel. The research design was descriptive in nature. Survey method adopted for data collection using questioners and sampling method used in this study is convenience sampling.

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