Customer perception towords food delivery apps

April 2025
Vol-11, Issue-2
Paper ID: 26217
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
Management
Keywords
Customer Perception Food Delivery Apps Consumer Behavior Service Quality User Satisfaction App Usability Delivery Time Customer Loyalty
Abstract
The rapid growth of digital technology has revolutionized the food service industry, particularly through the emergence of food delivery applications. This study explores customer perception towards food delivery apps, focusing on key factors such as user interface, pricing, delivery time, food quality, customer service, and overall satisfaction. A mixed-method approach was employed, combining quantitative surveys and qualitative interviews to gather data from a diverse demographic of app users. The findings reveal that convenience, ease of use, and promotional offers are major drivers of customer preference, while issues like delayed delivery and poor customer support negatively impact perception. Additionally, trust and reliability emerged as crucial determinants of long-term usage. The research contributes to understanding consumer behavior in the digital food marketplace and offers insights for app developers and food delivery companies to enhance user experience and retention
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Haritha R Dr.N.G.P. Arts and science college
2 Dr. V.P Amuthanayaki Dr.N.G.P. Arts and science college

How to Cite

Use the following formats to cite this article in your research.

APA Style
R, Haritha & Amuthanayaki, Dr. V.P (2025). Customer perception towords food delivery apps. International Journal of Advance Research and Innovative Ideas In Education, 11(2), 2009-2014.
MLA Style
R, Haritha, and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, 2025, pp. 2009-2014.
IEEE Style
Haritha R and Dr. V.P Amuthanayaki, "Customer perception towords food delivery apps," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 2, pp. 2009-2014, 2025.
Vancouver Style
R Haritha, Amuthanayaki Dr. V.P. Customer perception towords food delivery apps. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(2):2009-2014.
Harvard Style
R, Haritha & Amuthanayaki, Dr. V.P (2025) 'Customer perception towords food delivery apps', International Journal of Advance Research and Innovative Ideas In Education, 11(2), pp. 2009-2014.
Chicago Style
R, Haritha and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 2009-2014.
Turabian Style
R, Haritha and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal of Advance Research and Innovative Ideas In Education 11, no. 2 (2025): 2009-2014.

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