THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY
Abstract & Details
Research Area
Management
Keywords
e-commerce
e-service quality
e-satisfaction
e-loyalty
Abstract
The purpose of this study is to find out the influence of e-service quality towards e-loyalty of Lazada Indonesia e-commerce mediated by e-satisfaction with the uncountable population. Determination of the number of samples is following by the Lemeshow's rules: 210 samples with the non-probability sampling technique and purposive samplingwhich is the sample is only for consumers who have transactions more than two times in the past year at least. This study used descriptive qualitative method and analysis of the data used Structural Equation Modeling-Partial Least Square (SEM-PLS) was processed by SmartPLS 3.0. The results of the study showed that e-service quality was influence towards e-satisfaction, e-satisfaction was influence towards e-loyalty, e-service quality was direction and indirect influence towards e-loyalty mediated by e-satisfaction.
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Sundari Rohima Pratiwi | Master of Management Study Program, Islamic University of Bandung, Indonesia |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Pratiwi, Sundari Rohima (2025). THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY. International Journal of Advance Research and Innovative Ideas In Education, 11(1), 1004-1010.
MLA Style
Pratiwi, Sundari Rohima. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, 2025, pp. 1004-1010.
IEEE Style
Sundari Rohima Pratiwi, "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, pp. 1004-1010, 2025.
Vancouver Style
Pratiwi Sundari Rohima. THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(1):1004-1010.
Harvard Style
Pratiwi, Sundari Rohima (2025) 'THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY', International Journal of Advance Research and Innovative Ideas In Education, 11(1), pp. 1004-1010.
Chicago Style
Pratiwi, Sundari Rohima. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 1004-1010.
Turabian Style
Pratiwi, Sundari Rohima. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2025): 1004-1010.
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