Leveraging Physical Marketing Communication for Brand Building: An Organic Approach
Abstract & Details
Research Area
Management
Keywords
Physical Marketing
Communication for Brand
consumers interact.
Abstract
Phygital marketing, the blend of physical and digital marketing strategies, is revolutionizing how brands communicate with consumers. This paper explores how brands can build a stronger identity and presence through phygital marketing communication, combining the tangible, personal experiences of the physical world with the convenience, speed, and reach of digital platforms. The focus is on organic brand-building strategies that prioritize consumer engagement, authenticity, and value creation without heavy reliance on paid media.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr. Rishi Nepalia | Aishwarya College of Education, Jodhpur-342008 |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Nepalia, Dr. Rishi (2025). Leveraging Physical Marketing Communication for Brand Building: An Organic Approach. International Journal of Advance Research and Innovative Ideas In Education, 7(1), 1956-1957.
MLA Style
Nepalia, Dr. Rishi. "Leveraging Physical Marketing Communication for Brand Building: An Organic Approach." International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, 2025, pp. 1956-1957.
IEEE Style
Dr. Rishi Nepalia, "Leveraging Physical Marketing Communication for Brand Building: An Organic Approach," International Journal of Advance Research and Innovative Ideas In Education, vol. 7, no. 1, pp. 1956-1957, 2025.
Vancouver Style
Nepalia Dr. Rishi. Leveraging Physical Marketing Communication for Brand Building: An Organic Approach. International Journal of Advance Research and Innovative Ideas In Education. 2025;7(1):1956-1957.
Harvard Style
Nepalia, Dr. Rishi (2025) 'Leveraging Physical Marketing Communication for Brand Building: An Organic Approach', International Journal of Advance Research and Innovative Ideas In Education, 7(1), pp. 1956-1957.
Chicago Style
Nepalia, Dr. Rishi. "Leveraging Physical Marketing Communication for Brand Building: An Organic Approach." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2025): 1956-1957.
Turabian Style
Nepalia, Dr. Rishi. "Leveraging Physical Marketing Communication for Brand Building: An Organic Approach." International Journal of Advance Research and Innovative Ideas In Education 7, no. 1 (2025): 1956-1957.
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