A Study on Impact of Advertising on the behavior of children and Adolescence

January 2025
Vol-11, Issue-1
Paper ID: 25591
ISSN: 2395-4396
Downloads: 0

Abstract & Details

Research Area
commerce
Keywords
Advertisement teenagers lifestyle brand parents adolescence.
Abstract
Advertisement has become an integral part of globalized world. From many years companies realize that investing in marketing to children and adolescence provides good brand image. This paper provides multifaceted impact of advertisement on children and adolescence. Paper explores both positive and negative aspects on both. Children influence their parents for purchasing products and they demand luxurious lifestyle. The paper shown young children between the age 9 to 11 years and teenagers concentrates on the way advertisement builds brand image of companies. Advertisement is a paid form of communication; it made people aware of new products, brands. Advertisement makes children endless variety of free information about different product. This study takes up both primary and secondary data to achieve the objective of the paper.
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 M. BHAGYA SHREE VISHWA CHETHANA DEGREE COLLEGE ANEKAL.

How to Cite

Use the following formats to cite this article in your research.

APA Style
SHREE, M. BHAGYA (2024). A Study on Impact of Advertising on the behavior of children and Adolescence. International Journal of Advance Research and Innovative Ideas In Education, 11(1), 16-26.
MLA Style
SHREE, M. BHAGYA. "A Study on Impact of Advertising on the behavior of children and Adolescence." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, 2024, pp. 16-26.
IEEE Style
M. BHAGYA SHREE, "A Study on Impact of Advertising on the behavior of children and Adolescence," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 1, pp. 16-26, 2024.
Vancouver Style
SHREE M. BHAGYA. A Study on Impact of Advertising on the behavior of children and Adolescence. International Journal of Advance Research and Innovative Ideas In Education. 2024;11(1):16-26.
Harvard Style
SHREE, M. BHAGYA (2024) 'A Study on Impact of Advertising on the behavior of children and Adolescence', International Journal of Advance Research and Innovative Ideas In Education, 11(1), pp. 16-26.
Chicago Style
SHREE, M. BHAGYA. "A Study on Impact of Advertising on the behavior of children and Adolescence." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2024): 16-26.
Turabian Style
SHREE, M. BHAGYA. "A Study on Impact of Advertising on the behavior of children and Adolescence." International Journal of Advance Research and Innovative Ideas In Education 11, no. 1 (2024): 16-26.

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