A REVIEW ON ASSET LIGHT MODEL AS A STRATEGY FOR BUSINESS REVIVAL POST COVID-19

Commerce and Management

The change in the business environment due to Covid-19 has a global impact on the performance of business and downfall in the economic conditions. The businesses have experienced a rapid transformation and paradigm shift in its activities and change in the business pattern due to which there is a huge requirement of CAPEX in the business for its survival, growth and sustainability. The corona period didn’t only effect the business CAPEX but also had an impact on its OPEX too that resulted in imbalance of business activities and many businesses to shut their activities. This study is an attempt to review Asset Light Model as a business strategy for the business to recover from this imbalance in their funds and revival of the business. In this study comparative case studies are quoted to understand the implementation of this strategy and its success using the secondary sources. Fly Light Model is a strategy that will help the business to reduce its Capital Expenditure, increase EBITDA and ROE and have sufficient funds to manage its day to day operational expenses for the smooth flow of the business activities.

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