ANALYSIS OF THE STRATEGY PLAN OF A REGIONAL HOSPITAL TOWARDS A BLUD IN AN EFFORTS TO IMPROVE HEALTH SERVICES TO THE PUBLIC (CASE STUDY AT BEDAS KERTASARI REGIONAL HOSPITAL, KERTASARI DISTRICT, BANDUNG REGENCY)

Management

Hospital is an institution that provides comprehensive individual health services including promotive, preventive, curative and rehabilitative services providing outpatient, inpatient and emergency installation services. In carrying out its duties and functions, hospitals are required to provide the best service to the community, therefore in Permendagri 79 it is expected that hospitals will become BLUD status. Institutions that will become BLUD must meet 3 requirements, namely substantive, technical and administrative. In the administrative requirements, the institution must make 2 statements and 4 documents, one of which is a strategic plan document or Renstra. The strategic plan document that is made must contain technical business analysis and calculate the capabilities of existing resources. Therefore, Bedas Kertasari Hospital made a strategic plan with SWOT analysis using Balanced Scorecard performance assessment. The results of the SWOT analysis show that the hospital's position is at -0.06 in the internal position and the hospital's external position is at +0.12, thus the position of the Hospital in the SWOT Analysis quadrant is in Quadrant III with a negative internal position and a positive external position. The strategy taken is the Turn around strategy in developing its hospital, where RSUD needs to fix its internal conditions to be able to take and optimize existing opportunities. The strategy points are described in the balanced scorecard performance assessment which includes 4 perspectives: finance, customers, internal business and growth and learning which produce 4 strategic programs, namely increasing operational income, developing HR quality, developing and implementing technology and information systems, and developing hospital services. The 4 strategy programs are described in 11 programs. activity Bedas Kertasari Regional Hospital in the period 2023-2027

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.