A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India

marketing

The Coffee Market in India has experienced significant evolution and growth over the past decade, transitioning from a traditional, regional commodity to a vibrant and diverse sector with substantial economic and cultural implications. India, traditionally known for its tea consumption, has seen a burgeoning interest in coffee, driven by a growing middle class, urbanization, and changing consumer preferences. In India, the coffee market features a variety of brands specializing in Robusta and Arabica coffees. Some Robusta Coffee Brands of India are – Café Coffee Day, Tata Coffee Grand, Leo Coffee etc and Some Arabica Coffee Brands of India are – Blue Tokai, Indian Coffee House and Baba Budan Coffee etc. The Indian coffee market offers a rich variety of brands catering to both Robusta and Arabica coffee preferences. Robusta brands tend to focus on strong, bold flavors and are often associated with instant coffee, while Arabica brands emphasize smoothness and nuanced flavors, often found in specialty and premium segments. The diversity of these brands reflects the growing sophistication of coffee culture in India. In India, coffee consumption trends among young people and adults reveal a significant shift in preferences and habits, reflecting broader socio-economic changes and evolving cultural norms. Coffee has a multifaceted influence on both youth and adults in India. For the youth, coffee represents a cultural and social phenomenon, driving trends in café culture and specialty coffee. For adults, coffee plays a more traditional role, often linked to productivity and daily routines, while also evolving with growing health and quality considerations. Together, these influences contribute to the dynamic and expanding coffee market in India.

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