LABORATORY SERVICE PERFORMANCE MAPPING WITH SWOT ANALYSIS (CASE STUDY AT JAMPANGKULON SUKABUMI REGIONAL HOSPITAL)

management Hospital

Swot analysis is a form of analysis used by the management of a company or organization that is systematic and can help in the preparation of strategic plans to achieve the goals of the company or organization. In this study, analyzing one by one the factors, both internal and external from the Swot Analysis such as Strength (S), Weakness (W), Opportunity (O) and Threats (T) In analyzing the above factors in the Swot Analysis, an approach was carried out, namely the qualitative approach of the SWOT matrix and the quantitative approach of the SWOT Analysis. In certain problems, communication needs to be carried out with several respondents consisting of Hospital leaders, laboratory leaders, laboratory staff and patients. In terms of determining the sample, the researcher used the purposive sampling method, and data collection techniques if possible are needed in this study, then there are several methods, namely Questionnaires, interviews, observations, and documentation. Based on the results of the SWOT analysis using a quantitative approach, data was obtained that the position of the Jampangkulon Hospital Clinical Laboratory on the Cartesian graph is in quadrant I. This situation provides a picture of a profitable organization. This situation suggests that a strategic plan be taken that is oriented towards growth and exploitation of profits.

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