Understanding Consumer Attitudes and Satisfaction with Organic Farm Products

Management

This study investigates consumer attitudes and satisfaction with organic farm products, aiming to understand the factors influencing these perceptions. A sample of 100 participants from Rohtak was surveyed using structured questionnaires, supplemented by focus group discussions and literature reviews. The analysis revealed that a significant majority of consumers view organic products as healthier and more environmentally sustainable. Age was found to be a significant factor affecting consumer satisfaction, while marital status did not have a notable impact. Additionally, educational qualifications significantly influenced satisfaction levels, suggesting that more educated consumers exhibit greater satisfaction with organic products. The findings highlight the importance of trust in certification and the perceived value of organic products, as well as the need for effective marketing strategies to enhance consumer awareness. Overall, this research provides valuable insights for stakeholders in the organic market, informing strategies to improve consumer engagement and satisfaction, ultimately promoting the growth of organic farm products.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.