The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods
Abstract & Details
Research Area
Management
Keywords
Brand Image
Product Quality
Consumer Behavior
Durable Goods
Loyalty
Abstract
This study examines the influence of brand image and product quality on consumer behavior towards durable goods, utilizing a sample of 100 respondents. By applying chi-square analysis, we aim to uncover the relationships between brand image, product quality, and consumer choices and loyalty. The research explores how a strong brand image influences initial purchase decisions and whether high product quality fosters long-term consumer loyalty. Additionally, the study assesses if these factors affect consumer behavior differently across various demographic variables such as age, gender, income, and education level. Findings from this analysis will provide insights into the significance of brand image and product quality in shaping consumer preferences and loyalty in the durable goods market, offering valuable implications for marketers and brands seeking to enhance their strategies and connect more effectively with their target audience.
License
This work is licensed under a Creative
Commons
Attribution-ShareAlike 4.0 International License.
Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Dr. Mamta Shah | Baba Mastnath University, Rohtak |
| 2 | Meena | Baba Mastnath University, Rohtak |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Shah, Dr. Mamta & Meena (2024). The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods. International Journal of Advance Research and Innovative Ideas In Education, 10(5), 1178-1185.
MLA Style
Shah, Dr. Mamta, and Meena. "The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods." International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 5, 2024, pp. 1178-1185.
IEEE Style
Dr. Mamta Shah and Meena, "The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods," International Journal of Advance Research and Innovative Ideas In Education, vol. 10, no. 5, pp. 1178-1185, 2024.
Vancouver Style
Shah Dr. Mamta, Meena. The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods. International Journal of Advance Research and Innovative Ideas In Education. 2024;10(5):1178-1185.
Harvard Style
Shah, Dr. Mamta & Meena (2024) 'The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods', International Journal of Advance Research and Innovative Ideas In Education, 10(5), pp. 1178-1185.
Chicago Style
Shah, Dr. Mamta and Meena. "The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods." International Journal of Advance Research and Innovative Ideas In Education 10, no. 5 (2024): 1178-1185.
Turabian Style
Shah, Dr. Mamta and Meena. "The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable Goods." International Journal of Advance Research and Innovative Ideas In Education 10, no. 5 (2024): 1178-1185.
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