THE INFLUENCE OF IDD EDUCATIONAL MANAGEMENT ON HEALTHY LIVING BEHAVIORS THROUGH KNOWLEDGE MEDIATION IN RECENT-AGE WOMEN IN KARAWANG DISTRICT

Management, Economy, Healthcare

Women of childbearing age are particularly vulnerable to Iodine Deficiency Disorders (IDD). To address this, the government, through the Healthy Community Movement, has implemented educational initiatives aimed at raising awareness about the risks, impacts, and solutions for IDD among this group. However, in Karawang Regency, these efforts have faced challenges, particularly in fostering healthy behaviors. This study investigates whether educational management directly influences healthy behaviors in women of childbearing age or indirectly through knowledge mediation. Using a quantitative approach, specifically descriptive and verification methods, data were gathered via an online questionnaire and analyzed with descriptive statistics and PLS-SEM (Partial Least Squares Structural Equation Modeling). The results indicate that respondents hold a positive view of educational management, knowledge, and behaviors related to IDD. Educational management was found to have a significant direct positive effect on healthy behavior, as well as a significant positive effect on knowledge. Knowledge also significantly influenced behavior, and educational management was shown to indirectly impact behavior through knowledge mediation. Overall, the education provided was perceived as effective in enhancing knowledge and encouraging healthier behaviors.

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