Customer's Preference on Water Refilling Station

Business Administration

Customer’s Preferences on Water Refilling Stations: A Conjoint Analysis, investigated consumer preferences for water refilling products, focusing on six factors: water quality, price, service, mode of payment, product variety, and mode of orders. Data were collected from 100 respondents who ranked 16 combinations of attributes. The results show that consumers prefer distilled water from a deep well, self-service for online payment, and walk-in orders at ₱20 per gallon. Price emerged as the most influential factor, with affordability being highly valued. Key preferences include spring water for quality, ₱20 per gallon for price, pick-up service for convenience, online payment for transactions, and walk-in orders for ordering mode. Conclusions indicated that consumers prioritize cost-effectiveness, convenience, and water quality. Recommendations for water refilling station operators include offering high-quality spring water, maintaining competitive pricing, enhancing pick-up services, integrating online payment options, and promoting walk-in orders. Operators may optimize costs to keep prices low, utilize predictive models to inform strategies and focus on convenience features to align with consumer preferences and boost satisfaction. This study offers insights for better-aligning water refilling services with consumer expectations.

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